Why Your Business Should Market With Email
Email Marketing can help any business in any niche be more profitable.Using email to communicate with your customers will help you develop a better relationship with them. In turn, this will make them more comfortable with making a purchase from your business. People will not buy products from people they don't know or trust. By sending informative emails with your autoresponder, they learn more about you and your business. Eventually, if you use effective email campaign management, your subscribers will learn to trust you.Email Marketing Basics
In order to actually do email marketing you need to build a list of subscribers first. Collecting emails from your visitors is done by creating an opt-in page and offering a gift that will convince them to give you their email in exchange. Once they sign up to your list, you send them email sequences that build your brand and trust. These email series should be a combination of informative and promotional newsletters that provide valuable content your subscribers will benefit from.Autoresponders
Email marketing software or autoresponders are lead generation software that take of some of the technical aspects of ecommerce email marketing. Self hosted autoresponders are installed on your own private server. They are usually cheaper, but require more work. Third party autoresponders are easier to use, but have a monthly fee that increases with the amount of your subscribers.The most popular paid autoresponders are Aweber and GetResponse. If you are just starting out, I recommend Mailchimp. You can sign up for a free account and they won't start charging you a monthly fee until you reach 2000 subscribers. It has most of the necessary features that you want in an autoresponder.
Just consider when choosing an autoresponder that whenever you change services, you will need to transfer your subscribers. This can result in a loss of subscribers because they have to confirm again.
Squeeze Page
This is where you actually collect emails. You can create a squeeze page that gives away an e-book or software. You can use a video series as a giveaway and use the intro video as the freebie. You are offering something of value in exchange for their email. Once the person enters their email, they will receive a confirmation email - this is called double opt-in.You need to test different versions of your squeeze page in order to find the best results. By changing different parts of your page, you can determine what gives you the best conversion rate. You can try different variations of your headline, subtitle and call to action. Change one thing at a time so you can track your progress.
Email Newsletter
Once you have a list of emails, you can start using email for marketing. By sending your subscribers a newsletter, you can develop a relationship with your list. You can send updates on your business, coupons for your product, exclusive discounts for your list only or industry news for your niche. Make sure you mix it up with informative content like tips and strategies that will help your subscribers. This will establish you as an expert which will build trust among your readers. Once you have gained their respect you have a much better chance of making sales.Once you get these basic techniques down you can start using advanced email marketing strategies to increase your business revenue.